Case Study / 2022 · Dime Beauty / E-Commerce
Dime Beauty
A refreshed storefront and a modern mobile app for the EWG-verified clean skincare brand — built to elevate the experience and lift conversion.
Client — Dime
STACK —
Dime Beauty / E-Commerce
01 — Challenge
The Challenge.
Our team identified the inconsistencies that needed to be resolved to ensure a seamless user experience. A UX/UI audit made one thing clear: documenting every library and component was essential to keep the website — and every channel — consistent.
02 — Solution
The Solution.
Our initial launch shipped a version built to be adjusted — sections could evolve based on client feedback. That iterative approach let us continually refine design and functionality, keeping the web experience dynamic and responsive to changing customer needs.
03 — Outcome
The Outcome.
The Dime Beauty website and mobile app shipped with features designed to enrich the user experience. The headline result: a 61% reduction in U-turns and rage clicks on the homepage — a direct measure of improved clarity and engagement. We've stayed on as an ongoing partner, maintaining the platform and shipping new features since.
In their words
"Working with our dedicated Ravn team has been a true pleasure. Their exceptional technical expertise seamlessly complements our team, providing both the breadth and depth we need to excel."
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